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Shopmycode vs FirstPromoter — which fits what you are doing?
FirstPromoter is affiliate and referral tracking for subscription businesses, connecting to the billing system to attribute recurring revenue to referrers. Shopmycode is a live referral platform for any link where brands fund results and marketers are paid as they happen. Here is how the two differ, point by point.
FirstPromoter
- Program configuration, contracts, integrations
- Conversions and partner reports
- Cycles set by the program
- Software fee and/or share of revenue
Shopmycode
- Publish an offer and fund a budget in minutes
- Live people: platform, city, page they are on, journey
- Credited to the marketer as results happen; withdraw by UPI or bank
- ₹4,999 + GST a year and 15% of each reward; tracking free
Point by point
Where each one works, what you see, when money moves, what it costs, and how they sit together.
Set-up
FirstPromoter is set up as a programme: configuration, agreements, integrations and usually a person to run it. On Shopmycode a brand registers, publishes an offer with a reward and locks a budget; a first campaign is live in minutes and creators take it themselves.
What you can see
Partnership platforms report conversions and partner performance in dashboards. Shopmycode shows people, live: opens by platform and city, who is on the page now and where, and each result as it is counted, with the same view shared with the marketer.
When money moves
On FirstPromoter payouts follow the programme's cycle and its approval steps. On Shopmycode the reward is credited to the marketer the moment the result is counted, from a budget locked in advance, and withdrawn by UPI or bank transfer in India.
Pricing model
Platforms of this kind usually charge a software fee, a share of tracked revenue, or both. Shopmycode charges ₹4,999 + GST a year for funded campaigns and 15% on top of each reward; tracking without rewards is free and marketers pay nothing.
Marketplaces and WhatsApp
FirstPromoter is built around a brand's own checkout or billing. Shopmycode also handles marketplace listings through their reporting, printed QR codes, and WhatsApp-first sharing with codes, ready-made messages and forwarding estimates.
India: payouts, tax, invoices
Payouts in INR by UPI or bank, tax handled the way Indian payouts require, and GST invoices for brands are standard on Shopmycode. On an international platform this depends on the plan and the region.
Using both
A company with a mature partner programme on FirstPromoter can still run creator and community campaigns on Shopmycode for the reach and the live view; the two rarely overlap.
Where Shopmycode differs most from FirstPromoter
FirstPromoter attributes recurring revenue through billing integrations, which is exactly right for a subscription product on those systems. Shopmycode is broader and lighter: any link, marketplaces, WhatsApp communities, and payouts in INR by UPI.
At a glance
The FirstPromoter column describes how a partnership platform generally works; check their site for current terms. Corrections welcome at legal@ttlmedia.in.
FirstPromoter is the better fit when
Subscription businesses tracking referrals through their billing system.
Shopmycode is the better fit when
Brands and marketers who need any-link tracking, marketplaces, WhatsApp communities and payouts in INR.
What stays true either way
You can use both
Many marketers keep their network accounts and add Shopmycode for live numbers and brand offers.
Honest limits
Some apps hide where a tap came from; what happens inside a native app is invisible unless the app reports it.
Marketers are free here
No plan, no cut of the reward; the brand pays the platform fee.
What a switch looks like
Keep your FirstPromoter account
Step 1
Add one Shopmycode link to a post
Step 2
Watch the open arrive live
Step 3
Take a brand offer with a stated reward
Step 4