Short version. A flat fee per post pays the same for a reel that sold out and a reel that sold nothing. Brands respond by paying less, creators respond by doing less, and both sides argue about a screenshot of reach.
Why pay-per-post influencer marketing breaks
A flat fee per post pays the same for a reel that sold out and a reel that sold nothing. Brands respond by paying less, creators respond by doing less, and both sides argue about a screenshot of reach. The problem is not the creators — it is that nobody counted the result, so nobody could pay for it.
Paying per result changes the economics for both sides. The brand pays only for orders that happened; the creator who actually sells earns more than the one who only posts. The platform's job is to make that count honest and visible to both.
How influencer marketing works on Shopmycode
Register the brand, add the page you sell from (your site, a marketplace listing, an app store page), and state what a result is — a sign-up, an install, a first order, a booking. Put the reward on it and lock a budget. Creators browsing offers see the reward and the room left, take the offer with one tap, and get a link and a ready-made message. Or you invite the creators you already work with; they accept by signing in with a code, so the link is bound to them.
From then on the live view shows every open with the platform it came from and the city, who is on your page right now, and each result the moment it is counted. Each creator sees the same for their own link.
Micro-influencers, communities and the long tail
The most profitable influencer marketing in India is rarely the celebrity post. It is fifty creators with ten thousand followers each in the right cities, plus the WhatsApp groups their followers forward into. Per-result rewards make that scale sane: you do not negotiate fifty fees, you publish one offer, and the creators who deliver earn.
Measuring influencer marketing honestly
Opens by channel tell you where a campaign travels; a reel whose link is opened mostly from WhatsApp is being forwarded, which is the cheapest reach there is. Results per creator, visible to the creator too, let you double down without a negotiation. Reversals keep the count honest: a cancelled order returns the reward, with the reason visible to both.
What the platform cannot see, it says so: a tap inside another native app is invisible unless that app reports it.
Fees and what a result costs
Link tracking is free. Running funded campaigns needs the subscription — ₹4,999 + GST a year — and each counted result costs the reward you set plus 15%, from the budget you locked. A ₹150 reward is ₹172.50 per counted order. Creators are free for life and keep 100% of the reward.